Puppy Care

On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind’s war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a highly contagious and deadly virus goes global, in a very negative sense. 50 million people may die in a global pandemic. No way, you say. But its happened before, during the 1918 Spanish Flu pandemic! That was blamed on the H1N1 virus which was only recently confirmed on 5 October 2005 by the World Health Organization (WHO) to be a bird flu virus.

Red Alert! Time to PANIC?

Not now. WHO statistics (updated up to 10 Sep 2008) tracing back to 1996 when the H5N1 virus first surfaced in China shows a relatively low death toll of 245. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. Currently, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if (it seems the virus has not reached the “when” stage) the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

Quietly but conscientiously, many countries are preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. If there is really a tested defence shield against a deadly virus, why not? That’s what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.

Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? No extra cost, Sharp claims! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Now, that’s value for money! But, how is this possible in this nothing-is-for-free world?

Yes, its possible, claims Sharp. For instance, in its Plasmacluster Ionic Air Purifier Model FP-N40CX, Sharp contends that it is undoubtedly better value for money as there is no filter replacement costs for the first 5 years. Upfront costs at US$399 for the Sharp model is higher than the typical competitor’s US$160. But the latter requires annual filter replacement costs of US$100, adding to a total cost of US$560 over 5 years.

If you have relevant data, be it on Sharp or the competitors, I would greatly appreciate your input. Just email me if you have actual numbers.

In the meantime, I will study the Sharp Plasmacluster Ion Technology more closely. Now is the time to research, while bird flu is still not quite at pandemic proportions.

Don’t let other things in life lead you to procrastinate. Fear etches itself deep in my psyche. I remember my family, along with thousands of other frantic people, scrambling around town looking for the much-touted N95 face mask when the last near-pandemic scare took place in Asia. The year was 2003. SARS was a much dreaded acronym. The SARS (severe acute respiratory syndrome) virus started spreading in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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